The purpose of this research was to replicate and extend the 1995 HandMade in America study: The Determination of the Economic Contribution of the Craft/Handmade Industry in Western North Carolina. The 1995 study estimated the economic impact of the craft industry to be $122,000,000 in a twenty county region of Western North Carolina (WNC). The 2008 study includes the 25 counties of the Blue Ridge National Heritage Area (BRNHA) designated by Congress in 2003, with “Craft” one of five core themes of the BRNHA.
The craft consumer sample reported a higher level of income and was more highly educated than the U.S. general population and the Blue Ridge National Heritage Area visitors (2006). The craft consumers were largely female and older than the U.S. general population and slightly older than the sample of visitors to the Blue Ridge National Heritage Area (2006). Finally, the craft consumers originated from 38 states, Washington, D.C., Canada, and Mexico. Key craft consumer markets include North Carolina, South Carolina, Georgia, and Tennessee, especially urban areas such as Atlanta, GA, Columbia, SC, Raleigh and Charlotte, NC, and Knoxville, TN.
Motivated by the writings of longtime Craft Horizons Magazine editor Rose Slivka and artist/poet M.C. Richards, The Center for Craft, Creativity & Design (CCCD) presents a challenge for makers and writers: to create a new collaborative work inspired by The Good Making of Good Things: Craft Horizons Magazine, 1941-1979 in just 11 days.